Autodesk goes Adobe

[McNistor]

Not a big surprise on this. Was a matter of when not of if.
http://www.studiodaily.com/2013/08/auto ... tal-model/

[Bellsey]

before anyone even asks, I cant comment beyond what Carl Bass has said.

[Falam]

I'm already afraid of what will be mentioned Oct 2. I don't rent software, they complain about piracy, yet in the same breath business tactics like this promote it.

[Ahmidou]

"Bass stressed that Autodesk wasn't upending its existing model, but augmenting it"
Seems positive to me...

[Hirazi Blue]

After recovering slightly from the OP, I must admit, it doesn't look so bad at first glance. "But CEO Says It Will Not End Perpetual Licenses for Software" doesn't sound all that problematic. Probably ushers in a new inevitable era where the whole shebang will eventually become rental only. But quite frankly, we do not even know what will happen to Softimage in the meantime...

[Maximus]

Cant wait for Softimage uber gold rental price thats gonna cost twice as the other DCCs, and on top of that the amazing € conversion!

[Nizar]

All Foundry software (except Modo) can be rented for a while now. If perpetual license remain like option, why not?

what worries me is if the updates are worth the subscription cost. For my need ATM absolutely not.

[Bullit]

Rental as an option to buying is very good news. I could have used Softimage in some places instead of the available 3dsmax.

If instead this is just a step towards a rental model then are bad news - note that a rental model can be enforced jut making buying much more expensive than it is now.

[Nox]

Of course it will start as an option, but after 1–2 years they could take the same route as Adobe. It will cost less but you will be hooked forever. If you stop paying you won't be able to open your files anymore.

[Hirazi Blue]

You're obviously right. Chances are good (=bad) that Autodesk eventually will adopt the "full rental plan". The way, however, they apparently want to communicate these plans now, seems somehow to be a result of the popularity hit Adobe seems to have suffered after it crashed into that specific business model. It's a good thing IMHO that Adobe went first, as Autodesk probably would have made exactly the same mistakes, had it been the first one out there.

[Lord Futzi Voldemort]

Could it be, that the oh so successful subscription model isn't so successful at all? Who would have thought of that...

[Lord Futzi Voldemort]

Cant wait for Softimage uber gold rental price thats gonna cost twice as the other DCCs, and on top of that the amazing € conversion!

Somehow, you have to fund the integration of third party tech into max and maya.... ;)

[luceric]

Could it be, that the oh so successful subscription model isn't so successful at all? Who would have thought of that...

subscription is 40% of autodesk's revenue, it's in the article

[dirtydog]

Could it be, that the oh so successful subscription model isn't so successful at all? Who would have thought of that...

subscription is 40% of autodesk's revenue, it's in the article

Or to view it another way, the bloated subscription charges prop up their business.

[Lord Futzi Voldemort]

Could it be, that the oh so successful subscription model isn't so successful at all? Who would have thought of that...

subscription is 40% of autodesk's revenue, it's in the article

That's all of Autodesk products I suppose, and that also doesn't mean it is enough especially in the M&E branch.
And one of the main purposes of the renting model is to achieve a more predictable cashflow.
Most of the article is about cashflow actually, not user benefits....

[luceric]

FYI : the article is a summary of what carl bass said to analysts on the investor call that happened last week during earning reports; it's not an interview with that web site. rental is obviously huge benefit in the M&E space, where studios hire temporary employees based on projects.