Personally I think its the best all round program. Autodesk just needs to remind people of that
Unfortunately, that is not the current marketing plan of AD, they are more into selling Suites (Max or Maya) and no Softimage Suite. their target is the larger studios, not the freelancers or hobbyist.
This has been debated to death and little has change since AD acquisition.
Learning Maya is always good to know but be aware that no large studio rely on one tool, its always a mixed pipeline. The chance to find a job is greater with Maya but also the competition to those jobs. Currently, they are more looking for seasoned Maya Artists and TDs, the entry jobs is flooded.
For Freelancers and small studios on tight budget, Softimage is a more rounded piece of software and fit better than Maya (who need an army of TD to script and tame the beast to various tasks). I wish we had a Softimage suite to complement the offering because that would make sense to us.
Often you will see in description of recent works: Modeled and textured in Max/Maya, animated in Softimage, special effect in Houdini, light and rendered in Max/Maya using Renderman/VRay/Arnold you name it. What does it tell you - Softimage is still relevant for animation, why?
It break less, it is more stable and let's not forget it's non-linear workflow.
So it's up to us to pressure AD to take care of Softimage, not just the package but also its marketing. If we do nothing then we will be the next VHS/CD/Betamax.
We also, have to be part of the selling process by showing what we can do with Softimage and be teachers to potential new students. This community is a start but we also have to increase our visibility in magazine such as 3D Artist or 3D World by submitting new art and articles, and increase our activity in forums like CGTalk, CG Society and The Area. Let's spread those wings shall we, we can cast a pretty big shadow if we so desire?
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I hate to be a kicker,
I always long for peace,
But the wheel that does the squeaking,
Is the one that gets the grease.