Well the Orbolt store is what Softimage/Avid/Autodesk should have done.
See this guy Clovis Gay, he have been coming from 3Dsmax using maxscript to Softimage using ICE and now in Vimeo tries to achieve same effects in both. He often gets better results in ICE http://vimeo.com/47210845 .
He probably could do even more if he had a store to monetize what he is doing.
How would compound store work though? Wouldn't one person be able to share them somewhere else on the net and they'll be free-for-all just like that?
But AD arent exactly strangers to the idea of communities
and download centers... Which is your point, i guess. They couldn't be bothered to provide anything at all when it comes to softimage.**AREA need not be mentioned