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 Post subject: Re: 03/29/12 Autodesk Virtual Event
PostPosted: 10 Mar 2012, 13:23 
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Thanks for this info, Stephen! ;)
Still somewhat strange that they don't mention the times before registering...

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 Post subject: Re: 03/29/12 Autodesk Virtual Event
PostPosted: 10 Mar 2012, 20:26 
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xsisupport wrote:

Looking at the session descriptions and speakers, I doubt that this is where they will announce new products.

The second session is ken pimentel, the pm of max, and chris vienneau, the pm of every other product including softimage.


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 Post subject: Re: 03/29/12 Autodesk Virtual Event
PostPosted: 10 Mar 2012, 21:46 
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Why does Autodesk make such a mystery out of the date of the announcement?
Will it or won't it be at the aforementioned Virtual Event?
(And if not, when will it actually be?)

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 Post subject: Re: 03/29/12 Autodesk Virtual Event
PostPosted: 10 Mar 2012, 22:58 
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Hirazi Blue wrote:
Why does Autodesk make such a mystery out of the date of the announcement?

Too risky to publicly commit to a date when so many things need to happen at the same time? Pure guess, but it does sound like one of those things that might be a lot harder to manage than you would think.


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 Post subject: Re: 03/29/12 Autodesk Virtual Event
PostPosted: 10 Mar 2012, 23:32 
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True, although Autodesk M&E seemed to have been perfectly capable to commit to the GDC as the venue/date to announce their new product line in the recent past & this was no "secret" back then either, IIRC...

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 Post subject: Re: 03/29/12 Autodesk Virtual Event
PostPosted: 10 Mar 2012, 23:37 
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And they said it was a coincidence for things to line up that way. Also, why push M&E when they have gamewere to promote?


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 Post subject: Re: 03/29/12 Autodesk Virtual Event
PostPosted: 11 Mar 2012, 02:05 
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if you announced the date you're going to announce a product, that would be the same thing as announcing that product :P
I think there are some business issues there, like who gets it based on the announcement date


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 Post subject: Re: 03/29/12 Autodesk Virtual Event
PostPosted: 11 Mar 2012, 02:22 
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luceric wrote:
if you announced the date you're going to announce a product, that would be the same thing as announcing that product :P
I think there are some business issues there, like who gets it based on the announcement date


Luceric is right, announcing a date is pretty much the same as announcing a product, or the intent to. To cut a very long story short, there are many reasons why Autodesk don't specifically mention announcement and shipping dates, but one of them is something called revenue recognition. This is something that many public listed companies have to be careful of and there are business rules in place to make sure companies adhere to these things
I know this may sound odd to people, but having these rules and restrictions are actually in the customers interest as well. It stops companies from announcing something and then when the date comes around retracting what they may have said. People could of made financial decisions based on what someone might of announced. If a public company like Autodesk announces something like a products ship date, it then has to see it through. If there's a problem, the penalties can be severe.

This is why when announcement is made on a certain date, its not just a random date, it has been carefully agreed. As Luceric said on another post, the dates are not synced up to trade shows specifically, but to internal schedules. Obviously from a PR & marketing point of view, announcing at a trade show can be a good way of getting coverage but if we're not ready (for whatever reason), then we won't do so.

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 Post subject: Re: 03/29/12 Autodesk Virtual Event
PostPosted: 11 Mar 2012, 10:52 
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@luceric - thanks, that seems to answer two out of my three questions,
although the first was more of a rhetorical outcry...
:p

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