http://forums.cgsociety.org/showthread. ... &t=1104218Houdini Mograph
Published: March 28 for Houdini 12
Houdini is well known for being used to create massive visual effects shots which require the use of Particles and Dynamics. The purpose of this video is to show Houdini being used for creating something relatively different. Motion Graphics is a huge field, and because of Houdini's procedural nature, it is a great tool to creating various types of elements that can be used for motion graphics.
The inspiration for this video came from films like “Iron Man” and “Tron Legacy”, especially for the various UIs that can be seen in those films. The video, through a singular animation, will demonstrate how you can create the elements required to create such a User Interface. IT will also show how these elements can be animated using very few parameters so the user has the maximum amount of control over the animation without having to animate a massive number of parameters. Instructor Rohan Dahlvi, will also briefly cover how these elements can be rendered and composited.
Bold mine.
Maybe references to 2 films will make the Hollywood fetichists at Softimage look at something they think pedestrian like Motion Graphics?