Music video: Five For Fighting's "What If"

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El Burritoh
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Music video: Five For Fighting's "What If"

Post by El Burritoh » 20 Sep 2013, 23:59

We worked with director Roman White and Revolution Pictures recently to create a music video for Five For Fighting’s song What If. Roman is quite the comp artist himself, so our direct involvement was to create the robot character, which Roman then integrated into live action footage.

Watch the video here! (hopefully it's not blocked in your region)



The robot was modeled in-house by Stephanie Goldstein. I then took it into Mari for the textures. Three 8k patches. Then I lit and rendered all the shots using Redshift in Soft 2014. Redshift did an awesome job here, and we got through 64 robot shots in less than 4 days. On the render farm, Redshift was finishing shots faster than I could set them up. We had a sum total of zero problems lighting and rendering this job. Could not possibly have gone smoother.

Client: Wind-Up Records, Revolution Pictures
Director: Roman White

Artists:
- Modeling: Stephanie Goldstein, Ildar Masagutov
- Texturing: Tim Crowson
- Rigging: Harry Han
- Animation: Jamie Coakley, Michelle Kelly, Abdel Pizarro, Beau Sherman
- Lighting and Shading: Tim Crowson
- Compositing: Roman White


click for high-res...
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Last edited by El Burritoh on 30 Sep 2013, 15:06, edited 2 times in total.
-Tim Crowson
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Draise
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Re: Music video: Five For Fighting's "What If"

Post by Draise » 25 Sep 2013, 20:33

Hehe, saw this in the RS forums, again, congrats on the work, textures are great.

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Rork
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Re: Music video: Five For Fighting's "What If"

Post by Rork » 30 Sep 2013, 10:22

Hi Tim,

Wonderful work! These are the projects we all hope to get :)

Any more info on this? The usual suspects, (like people working on the project; edit... already there....), time schedule, workflow, rendertimes for finals etc.

cheers,

rob
Last edited by Rork on 30 Sep 2013, 15:44, edited 1 time in total.
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El Burritoh
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Re: Music video: Five For Fighting's "What If"

Post by El Burritoh » 30 Sep 2013, 15:33

Sure!

I mentioned the people involved in my first post, so I won't repeat that here. As for timetable... Stephanie, who modeled the robot, spent a good bit of time iterating over 2D concepts of the bot's design, and worked with Roman directly to get what he was looking for. That process took a few days. We were then handed 64 shots that needed the bot, and the animators went to work. At this point the schedule tightened up a bit. They passed off the texturing of the bot to me, and I think I burned through that in less than a day using Mari (5-6 hours maybe? In the words of Marvin from Hitchiker's... "You can tell, can't you?"). The rush was picking up at that point. As for the lighting, the scenes were very simplistic: usually it was just the bot, some area lights, and an HDRI (they hadn't shot HDRIs on set, so I had to find something in our library that would work). In several shots, I added rough geometry onto which I could project the footage. This geo wouldn't render, of course, but contributed to reflections and bounce lighting. The shot where the boy is touching the bot's heart is one such shot, where I projected keyed footage of the boy's arm onto a deformed grid, and disabled Primary Rays on it. This allowed me to get the reflection of the boy's arm in the bot's 'mouth-visor-thingey'. But other than that, the scenes were very simple. We didn't build any full enviros or anything.

As for render time, it varied depending on the graphics card (we have a mix of 580s and 770s here). Generally, frames were done within a minute or two, using BF + IPC, at 1920 x 1080. The few boxes we have with RS licenses were finishing most shots within 10-15min. In addition, the textures for the bot were made up of 3 channels, with 3 patches each. Two at 8k and one at 4k. Redshift didn't seem to care. I was even asked to render some shots at 150%-200% HD. And one I think I rendered at 250% HD (4800x 2700). I thought RS might have a problem with that, but it didn't. I think the simplicity of the scenes helped here. Also, we knew we could do DoF and Motion Blur in camera, but Roman wanted to control that in post, so I rendered out Redshift Depth buffers for all the shots. We got all 64 shots lit and rendered in less than 4 days, and not a single one had to be re-rendered for technical reasons. In fact, I think only 2-3 had to be re-rendered at all, and those were for artistic changes. That's very unusual for me actually, because I've grown accustomed to having to render shots 2-3 times for various reasons.

Roman White handled the compositing himself, in After Effects. By this point the time crunch was very real, but Roman is a whizz with AE and was able to tie it all up in the end.

It was a really fun project. I have to admit that I don't fully understand the video, but then again there's a line in the song that says 'if you don't get it then you don't get it' so I didn't lose too much sleep over my thick-skulled interpretation abilities.
-Tim Crowson
High Nerd, of the Order of Magnetic Nerds
Personal Website

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Rork
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Re: Music video: Five For Fighting's "What If"

Post by Rork » 30 Sep 2013, 15:52

Hi Tim,
I have to admit that I don't fully understand the video, but then again there's a line in the song that says 'if you don't get it then you don't get it' so I didn't lose too much sleep over my thick-skulled interpretation abilities.
Phew... I thought it was just me LOL!!

But seriously, thanks for the quick recap of the project. It seems that RS is getting up to speed here. I might get myself into the beta..... hmmm... :-?
And hdri's are always the red headed stepchild aren't they?

Just out of curiosity? Can one use RS in combination with a render manager like Royal Render? I assume so.

thanks,

rob
SI UI tutorials: Toolbar http://goo.gl/iYOL0l | Custom Layout http://goo.gl/6iP5xQ | RenderManager View http://goo.gl/b4ZkjQ

El Burritoh
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Re: Music video: Five For Fighting's "What If"

Post by El Burritoh » 30 Sep 2013, 15:58

Rork wrote:
Just out of curiosity? Can one use RS in combination with a render manager like Royal Render? I assume so.

thanks,

rob

Absolutely! We use RR here, as a matter of fact. RS fit right in.
-Tim Crowson
High Nerd, of the Order of Magnetic Nerds
Personal Website

Falam

Re: Music video: Five For Fighting's "What If"

Post by Falam » 30 Sep 2013, 16:01

El - What U.I is the second image from the top ? I'm curious never seen it before.

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Rork
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Re: Music video: Five For Fighting's "What If"

Post by Rork » 30 Sep 2013, 16:13

The robot was modeled in-house by Stephanie Goldstein. I then took it into Mari for the textures.
solved! ;)

@ Tim: Thanks for the info! :)
SI UI tutorials: Toolbar http://goo.gl/iYOL0l | Custom Layout http://goo.gl/6iP5xQ | RenderManager View http://goo.gl/b4ZkjQ

El Burritoh
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Re: Music video: Five For Fighting's "What If"

Post by El Burritoh » 30 Sep 2013, 16:52

Falam wrote:El - What U.I is the second image from the top ? I'm curious never seen it before.

As Rob said and linked just above, that would be Mari.
-Tim Crowson
High Nerd, of the Order of Magnetic Nerds
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sant0s
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Re: Music video: Five For Fighting's "What If"

Post by sant0s » 13 Oct 2013, 18:36

very, very, very sweet!

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